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By [Allison](https://www.businessnews.com.au/Company/Mission-NewEnergy) Lampert
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LAS VEGAS, Oct 22 (Reuters) - At the world's most significant market program in Las Vegas luxury jets are drawing buyers with their smooth silhouettes, plush cabins - and significantly, their usage of alternative fuels.
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Fuel manufacturers and [jetmakers](https://www.nasdaq.com/market-activity/ipos/overview?dealId=804419-65608) are keen to display novel types of air travel fuel deemed less harmful to the environment, from utilized cooking oil to the distinctly less attractive meat waste.
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[Business jet](https://pitchbook.com/profiles/company/51278-86) operators, like airline companies, have actually bowed to environmental pressure on air travel and devoted to cutting in half carbon emissions by 2050 compared with 2005.
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Their hope is that embracing sustainable fuel to suppress emissions could make [business](https://forest500.org/rankings/companies/mission-newenergy-limited) jets more appealing to environmentally mindful [buyers -](https://www.nasdaq.com/market-activity/ipos/overview?dealId=804419-65608) specifically corporations dealing with questions over [sustainability](https://www.proactiveinvestors.co.uk/companies/news/159352/mission-newenergy-debt-free-focused-on-biofuel-joint-venture-60797.html) from shareholders or green campaign groups.
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The availability of less contaminating personal jets might likewise spare the abundant and famous the negative publicity experienced by Britain's Prince Harry and his partner Meghan over a current personal jet journey to southern France.
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Five Gulfstream jets on [display](https://www.proactiveinvestors.co.uk/companies/news/159346/mission-newenergy-delivers-maiden-biodiesel-production-to-global-oil-major-24476.html) in Las Vegas are using California-produced fuel from inedible beef tallow.
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The most current waste-based fuels include "fats, grease and oils that are by-products of the food market," said Bryan Sherbacow, primary industrial officer of Boston-based [biofuel](https://www.zonebourse.com/cours/action/MISSION-NEWENERGY-LIMITED-8557641/) manufacturer World Energy, which produces fuel from meat waste used by Gulfstream.
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"All of our product is inedible."
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Some of the other 79 [airplane](https://biodieselmagazine.com/articles/felda-global-buys-missions-kuantan-port-plant-for-11-5-million-9053) on screen are expected to be powered by 150,000 gallons of other sustainable fuel mixes to be pumped at the show.
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FLIGHT SHAMING
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Private jets represent less than 0.1% of overall annual carbon emissions globally, but can produce, usually, as much as 20 times more carbon emissions per passenger mile than jetliners, according to the London-based private charter company Victor.
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Prince Harry has protected his occasional use of private jets to guarantee his [family's](https://www.google.com/search?kgmid=/m/0cqd_rb) security, and has stated that on the unusual occasions he does not fly commercially he offsets his emissions.
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But planemakers state occurrences such as the furore over his schedule have actually included fresh challenges for an industry currently striving to justify its contribution to cutting corporate costs.
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"Incidents of flight shaming including using private jets are regrettable when you think about that our market has delivered fuel effectiveness improvements of 40% over the past 40 years," said [Bombardier Aviation](https://www.pinterest.com.au/missionnewenergy/) President David Coleal.
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Bombardier believes [increased](https://www.google.com/search?kgmid=/m/0cqd_rb) [sustainable fuel](https://www.proactiveinvestors.co.uk/companies/news/159352/mission-newenergy-debt-free-focused-on-biofuel-joint-venture-60797.html) usage will help the market make inroads with corporations and rich buyers. According to industry information, billionaires just have a 19% company jet [ownership rate](https://www.bloomberg.com/profile/company/MNELF:US).
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But even an image transformation - with jets sporting stickers like "this aircraft flies on eco-friendly fuels" and organisers adding alternative fuel pumps for going to aircrafts - is unlikely to satisfy all critics at the Oct 22-24 [luxury jet](https://forest500.org/rankings/companies/mission-newenergy-limited) event.
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Environmentalists and some analysts remain skeptical that biojetfuels, usually mixed 50-50 with kerosene, will make a considerable effect on public perceptions about high-end travel.
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"No quantity of [jatropha curcas](https://www.pinterest.com.au/missionnewenergy/) or Brazil-nut fuel can make organization jets look eco-friendly," said aviation expert Richard Aboulafia.
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Demand from company jet operators for sustainable fuels now far goes beyond supply and their interest might drive future production, Sherbacow stated.
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World Energy, which produces 40 million gallons of [biofuel](https://stocktwits.com/symbol/MNEL) at its California plant, could broaden production as much as 150 million gallons by 2022.
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Corporate charter companies and experts are likewise seeing more interest from customers who want to [purchase carbon](https://www.google.com/search?kgmid=/m/0cqd_rb) credits to balance out emissions from their flights.
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Brian Proctor, CEO of Mente Group, a U.S. consultancy, said emissions played a [function](https://www.zoominfo.com/c/mission-newenergy/346542889) in a business [jet usage](https://www.abnnewswire.net/companies/en/31347/%E0%B8%9A%E0%B8%A3%E0%B8%B4%E0%B8%A9%E0%B8%B1%E0%B8%97-Mission-NewEnergy-%E0%B8%88%E0%B8%B3%E0%B8%81%E0%B8%B1%E0%B8%94.html/4) study his business just recently completed for a Fortune 500 [company](https://www.nasdaq.com/market-activity/ipos/overview?dealId=804419-65608).
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"At the end of the day, I think that rate, expense per hour, variety, speed and efficiency, that's still the (sales) driver. But I believe individuals are becoming more mindful of the sustainability of operations and how it affects the world." (Reporting By Allison Lampert, Editing by Tim Hepher and Alexandra Hudson)
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